Embedded multimedia features benefiting PB2X readers and advertisers

(Santa Clara, Calif. – August 7, 2007) E-Book Systems, the leader in Digital Flip® online publishing technology, announces that Paintball 2Xtremes magazine has adopted its 3-D page-flipping format for its online issues.

Paintball 2Xtremes (PB2X) is dedicated to being the leading provider of paintball news and information, delivered in the most cutting edge and technological formats available.

“We wanted to offer something different to our readers, and putting the magazine online in this format enabled us to provide them with a multimedia experience unlike any other paintball magazine,” said Cheryl Amaya, publisher of Paintball 2Xtremes. “We chose E-Book Systems’ technology because of all the extra elements it has allowed us to incorporate into publishing our digital issues.”

With E-Book Systems’ Digital Flip® solutions, readers can go to www.pb2x.com/digital and automatically download FlipViewer® or Mac FlipViewer® to read the digital editions of the publications. In a matter of moments, readers can view the issues just as they would appear in print — with real “flipping” pages and more.

“Since introducing the digital issues, the reader response has been overwhelmingly positive,” said Amaya. “We’ve seen the numbers for our online subscriptions growing steadily, with a 100% increase in online subscriptions since this option was introduced in the beginning of 2007.”

E-Book Systems’ technology also allows Paintball 2Xtremes to embed music and video clips into the pages of their online issues. The technology also enables advertisers to embed links in their advertisements, making their Web sites one click away for readers. Several advertisers are already embedding music into their ads, opting for the embedded link, and some are working to integrate video clips into their ads.

“In addition to the advantages we are able to offer our advertisers with the digital editions, the possibilities for creating new ways to entertain and educate our readers are endless,” added Amaya. “We’re planning to include video clips to accompany certain articles, for example a video of a paintball tournament to go along with a story on that tournament or videos of products being tested to accompany product reviews.”

In addition to the multimedia advantages offered by the technology, Paintball 2Xtremes’ digital editions allow for the ability to reach more international readers. Due to the higher postage costs for international readers to receive the printed version, the digital edition provides them with a low-cost alternative for receiving the magazine.

E-Book Systems’ Digital Flip® solutions turn printed publications into a digital, multimedia-enhanced 3-D page-flipping format for both online and offline distributions. The company can convert any PDF, HTML, Flash and Word files into its patented online page-flipping format. The publications can remain online after they are downloaded, which allows readers to click on page links and advertisements. The Digital Flip® technology can incorporate a variety of multimedia elements, like MID, WAV and MP3 files, to enhance the publication. E-Book Systems’ Digital Rights Management (DRM) solution safeguards content providers’ intellectual properties.

Paintball 2Xtremes joins a growing roster of E-Book Systems’ customers, including Pearson Scott Foresman, Softbank Japan, FHM Germany, CNET China, M2Media 360 and Max Re Capital. For more information, contact E-Book Systems by phone at (408) 625-8000, via email at sales@ebooksys.com or online at www.flipviewer.com.

For more information or to subscribe to Paintball 2Xtremes’ digital edition for $9.95 a year, contact the magazine by phone at 888-834-6026, or by email to cheryl@pb2x.com or online at www.pb2x.com.

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About E-Book Systems
E-Book Systems (www.flipviewer.com) was founded in 1998 with a mission to bring the natural look and feel of the paper-based book into the domain of consumer products, computers and the Internet. E-Book Systems’ products make use of its patented Digital Flip® technology to deliver multimedia content such as digital photographs, animations, text, audio and music via a 3-D Page-Flipping interface, which appears as a virtual book. These contents could be streamed or delivered online and offline through E-Book Systems’ OpenFlip? format. E-Book Systems also offers Digital Rights Management, FlipBook tracking ASP services and Flip Enterprise solutions for publishers and corporations. E-Book Systems, a private corporation, has offices in Santa Clara, Calif., Beijing, China and Singapore. Investors include Creative Technology Ltd. (NASDAQ: CREAF) and SOFTBANK Media & Marketing Corporation, a subsidiary of SOFTBANK Corp (TSE: 9984). E-Book Systems’ products are distributed worldwide, including the U.S., Europe, Japan and Asia Pacific Region. For more information, contact Lauren Kinzler of Dittoe PR at (317) 202-2280 or call E-Book Systems at (408) 625-8000, e-mail at info@ebooksys.com.

Paintball 2Xtremes
Paintball 2Xtremes (www.pb2x.com) offers detailed news and information about paintball to readers across the country and internationally. PB2X is a monthly publication in both print and digital formats. The magazine was founded in 2000 and strives to provide readers with knowledge across all areas of the paintball industry, including tech articles, product reviews, professional tournament articles, regional based articles, and world reports.