The nicer-looking your content, the more appealing the photographs, the shorter but more informative the notes and price tags, and you’ve got a marketing tool like no other. In short, the more attention you give your catalog design, the more successful it will be in drawing people to your wares.

But hold on – we’re preaching to the choir here. If you’re in the retail and marketing business, the power of design is something you already understand like the back of your hand.

What you should be aware of then is that with the advent of cutting-edge technology, catalog design can be taken to a whole new level, one that is brimming with new possibilities and extra profits on the horizon. So… ever heard of a FlipBook?

Errr… What’s A FlipBook?
A FlipBook is an online document format made special by its many innovative features, making it such a great communication platform. For example, a FlipBook is so called because of its page flipping functionality. Whereas you have to scroll down to read most other online documents, a FlipBook acts like a real-world publication where you can flip pages over. Plus, while you read the first few pages, the rest of the book downloads and prepares itself for you.

The ability of a FlipBook to mimic its offline counterpart and look similarly captivating in the process is what makes it instantly recognizable from other online document formats and a great boon to digital catalog design.

Another great feature of a FlipBook is that it can also copy the exact layout of a real world catalog (or magazine, newspaper, journal. etc). It is not encumbered by rigid HTML coding for websites and therefore can be made to look just like what you see if you had a catalog in your hands.

Plus, there is a whole range of other features unique to certain FlipBook software, from DRM (Digital Rights Management) tools to advertising aids to audio and video inclusion – many are available to deepen and enhance the FlipBook and make it more interactive and satisfying to readers.

How A FlipBook Elevates Catalog Design To A Whole New Level
If you’re a company that relies on catalogs to inform your customers about your products then a FlipBook digital publishing solution could be just the thing for you to bring your catalog design to the next level. But don’t just go with the first FlipBook solution you see, shop around and opt for the one that enables you to truly make your catalog design hyper-interactive!

For instance, don’t just opt for page flipping features; go for the digital publishing solution that also enables you to introduce audio and video into your catalog. And what about bookmarking? When people go through your catalog, wouldn’t you want them to be able to mark a certain item or page so they can come back to it easily? Search, highlighting and linking features are also great catalog design elements to have not just for interactivity but to truly encourage the reader to order from your catalog!

One thing is certain: costs will go down as interactivity goes up. And as we all know, when it comes to catalog design, the more engaging your presentation, the more people will respond.

Further, note that FlipBook technology is a two-way street. Apart from increasing the user experience of your catalog audience, the way they use your FlipBook catalog also tells YOU many things such as which pages the reader actually read, how many times an ad impression is displayed on the pages, and more.

Catalog Design – Creating Your Catalog FlipBook
Creating your FlipBook catalog isn’t as hard as it may sound as most FlipBook vendors will send you easy to use FlipBook maker software should you decide to pursue FlipBook technology. Your catalog design will then only be limited by your imagination. Just remember, think in terms of interactivity. What would your customers want to see and read?

Your online catalog must be a significant improvement on your offline catalog in terms of visual and audio representation. Use the interactivity options to your advantage. Perhaps you can add user ratings next to items or allow a level of buying functionality just like a shopping website – online catalog shopping, if you will.

Your catalog design needn’t be painful or limited to what a traditional offline catalog might look like. It can be the exact opposite. That’s the beauty of FlipBooks – you can mimic real-world publications in style, layout, and design, but make them work even harder for you with media rich elements available nowhere else.

Software is your tool…
Excellent catalog design is your medium…
Positive customer reaction is the goal.

With FlipBook technology, you can make this goal – and so much more – happen.

Interested? Let’s take a look at that digital publishing option called FlipBooks!

What’s a FlipBook?
A FlipBook is a cutting-edge digital document format that allows readers to view a computer-based publication just as they would if it were a real document in their hands. You see, through special 3D technology a FlipBook mimics its real world counterpart in that its pages actually “flip”, just as a real magazine or newspaper’s pages would each time you turn a page. A FlipBook’s layout can be made to be exactly the same as its offline counterpart. So if this week’s Time magazine looks a certain way you can be guaranteed that a FlipBook version will look exactly the same, graphics, text, and all (and not like a rigid HTML-based website).

What truly sets FlipBooks apart, however, is the fact that certain digital tools and features can be applied to the document that could never be applied on its offline counterpart. For example, many FlipBooks feature DRM (Digital Rights Management) technology that allows publishers to set parameters and controls over the content. You can also insert audio and video files to make the document more dynamic and engaging, something that can only be achieved in computer-based documents.

This new technology means that anything from famous news magazines to a corporate annual report can be made to be more appealing and interactive, which certainly wouldn’t hurt especially when trying to communicate with your shareholders who are probably expecting nothing but a tough, boring read.

Spice Up Your Annual Report By Showing It Off As A FlipBook
Let’s say that you are in charge of creating your company’s next annual report. You probably have some templates ready and a rough idea of how it’s all going to look. You may even have a printing company in the stands ready to take care of the whole annual report for you. That’s fine. Just take a moment to consider the possibilities of using FlipBook technology for your next annual report.

Ask yourself, do all the shareholders need a paper-based annual report? What if they prefer to read it on a computer? What would be the best way to present the report online without compromising the images you intend to use?

Also, consider the efficiency of using the FlipBook format for your annual report. Do you think the company will save a lot in the way of paper and printing costs? Will shareholders appreciate a speedy, up-to-date submission?

The deeper your understanding of a corporate annual report the better you will be able to realize what shareholders want. Invariably, your annual report will come down to this: something well presented, detailed, and easy to read.

Seems like FlipBooks fit the bill just fine.

Creating Your Annual Report FlipBook
Check any sample annual report and you’ll find it nothing more than text and a few graphics. Now, with a unique ebook creator, you can transform your annual report into a highly engaging visual treat. Ebook publishing software is easy to use and very intuitive – it’s guaranteed to work well for you and your editorial department. All you need to do is ‘tell’ it what to do.

Do you want audio/video segments on some pages of your annual report that offer special reports about your company? How about a layout that more resembles your traditional annual financial report (instead of an ugly document with scrollbars and ordinarily spaced text)? You can add color and better define the layout and details at no extra cost too! It’s all computer-based and you’re only limited by your imagination.

The point is: an annual report no longer has to be boring sheets of paper with crude layouts. Whether you’re writing and designing the Coca Cola annual report or a tiny report that only goes to half a dozen people, you can still choose to show everyone your company really means business by taking the time to present an imaginative and interactive report.

By the late 1990s, magazine companies across the world realized one thing: if they were to survive as players in their respective magazine publishing fields, they had to embrace the internet and online publishing. No longer could a magazine be just an offline entity. There had to be a website people could access anytime, anywhere. And the bigger the magazine brand, the bigger the internet expectations.

If you’re a media outlet or a publishing house whose business is magazine publishing, chances are, you have a website that connects your magazine to the rest of the world. However, as media trends and online publishing technology continue to evolve, so does your need to adapt and fine-tune your presentation.

Online publishing via a website is standard today. But what if you could push your magazine publishing efforts further? What if you had the tools to transmit your real world publication to people in a digital format almost identical to the real thing?

The FlipBook – 21st Century Digital Magazine Publishing
The digital publishing solution known as FlipBooks are a new and cutting-edge way of presenting magazines in digital format. FlipBooks utilize technology that presents publications over the internet in a way that mimics its offline version.

Basically, a FlipBook is a media file that can be opened and viewed on a computer as a traditional magazine. Special technology makes the pages “flip” over, just like a real magazine would. As a reader examines the first couple of pages, the rest of the magazine pages load. By the time he is ready to proceed to the next page, every subsequent page will have been streamed and fully loaded for his reading pleasure.

FlipBook magazine publishing is better than websites in that you do not need to adhere to HTML structural guidelines, meaning that whatever limitations HTML has, FlipBooks are unencumbered by them. In short, whatever layout style an offline magazine has, a FlipBook can perfectly simulate it.

The big advantage here for you is that readers get to fully appreciate the look and feel of your publication even if they are reading it over the internet. It also means that readers can access your publication any time, any place – even save for reading later – once it has been fully downloaded.

Furthermore, while FlipBooks look like real world magazines, they have the advantage of being able to incorporate moving objects like animation and video into the pages. This is where digital magazine publishing really comes into its own. For not only will you be able to publish the exact look of your offline magazine but you’ll be able to incorporate media rich elements into the pages to make your publication even more dynamic and engaging.

Online Publishing Monitoring and Protection
Another advantage of using FlipBook technology is that this particular type of magazine publishing software allows you to set online publishing parameters and control how your publication is viewed and distributed. This is good news for those in the magazine publishing business who have long struggled to find ways to control how their online content is viewed and distributed.

FlipBook software usually includes a number of DRM (Digital Rights Management) controls which monitor your reader’s handling of your magazine, allowing them only a certain amount of duplication capabilities. Time access can also be manipulated as well as saving options and screen capture features. Copyrights can now be vigorously protected and monitored.

Another tool that is extremely handy is an analyzing tool which comes with the better FlipBook software packages. This tool helps you identify which advertisements are working and which are not. You can see which pages were viewed in sequence, which ads were viewed most, as well as other amazing things not possible with traditional magazine publishing. You can capitalize on this tool to help build and enhance your magazine’s online publishing and advertising capabilities.

Digital Magazine Publishing – The Wave Of The Future
Seriously, if publishing digital magazines is your business, consider the advantages of pursuing FlipBooks in addition to traditional websites. Not only is the presentation format superior and more dynamic than other digital document formats today, you can also save on money by solely pursuing FlipBooks instead of websites.

This may seem too radical at the moment as most people still enjoy the comfort of a fully functional and comprehensive website, but remember that the magazine publishing industry felt exactly the same way about websites too during the advent of the Internet. Who knows, maybe one day your website will only consist of a few links, the bulk of your publication in FlipBook format.

FlipBooks are the future of online publishing. Whether you’re into magazine publishing, newspaper publishing, or even if you are a book publishing company, FlipBooks are a great way of getting your product out to a vast number of readers who would like to enjoy your publication in much the same way as they would offline, page flipping and all.

To many people, a FlipBook is a multi-paged book with a set of pictures on each sheet that collectively looks like a moving cartoon when the pages are flipped quickly. It’s books like these that got many an artistic grade school student the approval of his classmates… and the ire of his teacher who didn’t appreciate notebooks being made into moving cartoons.

But how about this new digital publishing FlipBook technology that’s suddenly all so hot and cutting edge?

The FlipBook Lowdown
Before anyone gets confused, the FlipBook we’re talking about has nothing to do with primitive pencil drawings in a notebook. Rather it’s a new media technology that significantly enhances the modern computer user’s online media experience.

Basically, a FlipBook is a computer document – a digital publishing solution that visually represents a real world document. For example, a traditional magazine is made up of tangible pages that you can read by flipping them over one by one. A FlipBook is the computer version of a magazine (or a book, newsletter, trade journal, etc). The unique ebook publishing software behind FlipBooks presents the same graphics and text layout as a real world document and utilizes 3D technology to deliver digital publications that act just like paper-based publications.

All you have to do is download some special viewing software and load the URL of the particular FlipBook you want to read. It is online document presentation taken to the next level!

FlipBook Digital Publishing Benefits
A FlipBook presents a great opportunity for media houses and publishers to make serious headway in online publishing. Most companies utilize the PDF format popularized by Adobe to present ebooks, online newsletters, training materials and the like. What they don’t realize is that while PDF is a great document format, there are so many other things that can be done with a FlipBook.

For example, a FlipBook’s pages actually “flip” in 3D. This may not sound like much but you’ll be surprised at how mentally and visually enhancing this feature is. Since page flipping is what happens when real world magazine reading takes place, it provides a connection point between the reader and the document that cannot be simulated otherwise.

Not only does a FlipBook recreate the familiar page-flipping motion of real world books but the software behind it usually includes an advanced ebook creator that mimics traditional magazine or book layouts. Let’s say you were to digitize your “Sky High” bird watching magazine – you’d get exactly the same look and layout of the real world Sky High version. No compromises in design. No rigid HTML style. No scrollbars.

A FlipBook also allows for the inclusion of multimedia content like video, audio, and animation for a better, more extensive presentation.

If you’re interested in converting your publication into a FlipBook, keep in mind that it’s important to select the right FlipBook maker. Many providers offer a plethora of digital publishing tools. For example, FlipBook management and tracking tools help content owners assert their rightful control over reader access rights (DRM License Server).

Some FlipBook makers offer DRM solutions to protect the intellectual properties of content providers, and help enforce copyright protection for online and offline distribution of files in digital format. Readers will have only a certain amount of control over their file copies and cannot replicate more than a certain amount of a single file. Screen capture can be monitored and savings rights and time-limited access will be implemented. This means a publisher’s material will be protected in the most comprehensive way possible without scaring off current and/or potential readership.

Furthermore, built-in technology that aids in advertising may be included in certain FlipBooks (magazines, journals, etc). Special analyzing software can be used to monitor readers’ usage of your FlipBooks – sequence of views, how much time was spent on ad impressions, etc. – so that you can effectively manage your ad campaigns and see how future ad strategies can be implemented.

Why FlipBook Technology Is Best For Your Digital Publishing Needs
FlipBooks are quite simply more interactive and engaging than traditional online documents. In addition, they provide publishers with an extensive amount of DRM tools and advertising aids that can truly work wonders in the world of digital publishing.

If you’re looking to digitize your current publication, whether a magazine, book, or newspaper, remember this: you don’t have to settle for HTML websites or stoic e-book formats. You can spice up your presentation, engage your reader, and keep tight control over your publication rights, distribution, and ad strategies all with a FlipBook maker.

Leave your competition behind. Make your publication stand out by presenting it the way all online documents should be – with no compromise in style, layout, or copyright integrity.

FlipBook technology could be just the thing for you to make a resounding splash in today’s highly competitive realm of digital publishing so try it!